We build websites & software for businesses across India — based in Kolkata — See what we do →
Home / Services / Digital Marketing
Digital Marketing — Kolkata

More Enquiries.
Not Just More
Impressions.

We manage SEO, Google Ads, and social media campaigns for businesses that care more about enquiries and revenue than vanity metrics. Clear reporting. Consistent optimisation. No marketing jargon.

SEO
Google Ads
Meta Ads
Social Media
Content Marketing
Local SEO
Analytics & reporting
Link Building
Lead Generation
+20%
More Enquiries
4.1%
Avg. CTR
Campaign Overview
Live
220k+
Reach
↑ 12%
3K+
Website Visits
↑ 18%
2x
Avg. ROAS
↑ 10%
Weekly Performance
MonTueWed ThuFriSatSun
🔍 Google
📘 Meta
📸 Instagram
💼 LinkedIn
Numbers-first approach
Monthly reports in plain English
One person managing your account
We review results with you monthly
No lock-in contracts
What We Do

What We Actually Run For You

SEO, ads, social, content, email — pick one or all of them. Each one is managed separately, reported on clearly, and tied to something measurable.

SEO takes time — usually 3–6 months before you start seeing measurable growth. We do the technical groundwork, fix what's holding your site back, and build content around the keywords your customers are actually searching.
Technical SEO Audit
Keyword Research
On-Page Optimization
Link Building & Local SEO
We manage your Instagram, Facebook, and LinkedIn — regular posts, reels, stories, and replies. The goal isn't just followers — it's building consistency, engagement, and trust around your brand.
Platform Strategy
Content Calendar
Reel & Story Creation
Community Management
We set up and manage paid campaigns on Google and Meta. Every rupee is tracked — you'll see what was spent, what it brought in, and where we're adjusting. No surprise charges, no black-box reporting.
Google & Meta Ads
Retargeting Campaigns
A/B Testing
Conversion Tracking
Blog posts, landing page copy, video scripts — written to rank on Google and make sense to a real reader. Not keyword-stuffed filler. Content written for both rankings and real readers.
Blog Writing & SEO Content
Video Scripts
Infographics
Content Calendar
Email still works — when it's not boring. We write, design, and set up automated sequences and newsletters that people open. Average open rates vary by industry, but we'll always show you the real numbers.
Drip Automation
Campaign Design
List Segmentation
Performance Tracking
We set up GA4, connect your ad accounts, and send you a monthly report that doesn't require a marketing degree to understand. You'll see what's working, what isn't, and what we're doing about it.
GA4 & Tag Manager Setup
Custom Dashboards
Monthly Reports
ROI Tracking
We manage your Google Ads account end to end — keyword selection, bid strategy, ad copy, negative keywords. The goal is leads that are worth something, not just clicks that don't turn into enquiries.
Search & Display Ads
Shopping Campaigns
Negative Keyword Management
Quality Score Optimization
Backlinks from real, relevant websites — not link farms. We do guest posts, niche edits, and competitor analysis to find where your site needs stronger signals. Results build gradually, but compound over time.
Guest Posting
Niche Edits
Broken Link Building
Competitor Backlink Analysis
Getting your name in front of people who don't know you yet. Display ads, influencer outreach, cross-platform content — the kind of work that makes your paid channels cheaper over time because people already recognise you.
Awareness Ad Campaigns
Social Reach Campaigns
Cross-Platform Promotion
Video Promotion
Our Process

How We Actually Start Working With You

Six steps — each one clear, each one with something to show for it before we move on.

Step 1 of 6
Step 01
Discovery & Audit
Step 02
Strategy & Roadmap
Step 03
Setup & Launch
Step 04
Execute & Publish
Step 05
Monitor & Optimize
Step 06
Report & Scale
01
Week 1
Discovery & Audit

Before we touch anything, we look at where you currently stand — your website, your search rankings, what your competitors are doing. Most clients find out things about their own site they didn't know.

Website & SEO Audit
What's holding your site back in search
Competitor Analysis
Where your competitors are getting traffic from
Audience Research
Who's actually searching for what you sell
02
Week 1–2
Strategy & Roadmap

Based on the audit, we put together a plan — which channels make sense for your business, how much to spend where, and what numbers we'll actually be measuring. You sign off before anything starts.

Channel Selection
Not every business needs to be on every platform
Budget Planning
Where to spend, how much, and why
KPI Definition
What good looks like — agreed before we start
03
Week 2–3
Setup & Launch

We set up your ad accounts, install tracking, and make sure everything is firing correctly before a single rupee goes to ads. A short setup phase that prevents wasted ad spend later.

Account Setup
Google Ads, Meta Business, dashboards connected
Tracking Installation
Every click and conversion tracked from day one
Pre-launch QA
We check tracking is working before spending anything
04
Week 3+
Execute & Publish

Campaigns go live, content starts publishing, and we watch everything closely in the first week. The first few days after launch tell us a lot about what needs adjusting.

Campaign Activation
Campaigns live on Google, Meta, or wherever makes sense
Content Publishing
Content publishing starts on schedule
Active Monitoring
First week is critical — we're checking daily
05
Ongoing
Monitor & Optimize

This is where most of the actual work happens. We test different ad copies, adjust targeting, cut what's not working, and put more behind what is. Every week, something gets better.

A/B Testing
Different headlines, images, CTAs — we test and compare
Audience Refinement
We learn who's converting and focus there
Cost Reduction
Same budget, better results month over month
06
Monthly
Report & Scale

Every month you get a report in plain English — what we spent, what it brought in, what we're changing next month. Then a quick call to walk through it together.

Monthly Report
Campaign performance, enquiries, and ROI — all in one place
Strategy Call
A quick monthly review call focused on results and next steps.
Scale Winners
More budget behind what's converting, less on what isn't
How We Compare

Us vs a Big Agency vs a Freelancer

Every option has tradeoffs. Here's where we stand — we're not the cheapest and we're not the biggest, but for most growing businesses, we're the right fit.

Compare
What we offer
Casper Technologies
Other Agency
Freelancer
One person manages your account
Sometimes
Monthly reports you can actually read
Quarterly
Varies
No lock-in contracts
SEO + Ads + Social handled together
Fast response when you need support
Maybe
We track spend, leads, and ROI
Partially
Varies
Priced for SMEs, not enterprise budgets
Google, Meta, SEO, Email — all in-house
Think we might be the right fit? Let's find out.
Get Free Audit
Tools We Use

The Tools We Run Your Campaigns With

We use SEMrush for SEO research, Google Ads for campaign management, and Mailchimp for email automation — depending on what your business actually needs.

GA4Google Analytics 4
GSCSearch Console
GTMTag Manager
PixelMeta Pixel
HotjarHotjar
SEMrushSEMrush
AhrefsAhrefs
Google AdsGoogle Ads
Meta AdsMeta Ads
LinkedInLinkedIn Ads
CanvaCanva
GA4Google Analytics 4
GSCSearch Console
GTMTag Manager
PixelMeta Pixel
HotjarHotjar
SEMrushSEMrush
AhrefsAhrefs
Google AdsGoogle Ads
Meta AdsMeta Ads
LinkedInLinkedIn Ads
CanvaCanva
MailchimpMailchimp
WordPressWordPress
WhatsAppWhatsApp Business
Screaming FrogScreaming Frog
MailchimpMailchimp
WordPressWordPress
WhatsAppWhatsApp Business
Screaming FrogScreaming Frog
MailchimpMailchimp
WordPressWordPress
WhatsAppWhatsApp Business
Screaming FrogScreaming Frog
MailchimpMailchimp
WordPressWordPress
WhatsAppWhatsApp Business
Screaming FrogScreaming Frog
20+
Tools in active use
₹0
Hidden fees — ever
100%
Every decision backed by numbers
Monthly
Reporting with ad spend, leads & performance breakdown
Get a Free Audit

Tell Us About Your Business — We'll Take a Look

Share your website and what you're trying to improve. We'll review it and tell you what we'd improve first.

Free Website & SEO Audit
We look at your site, your search rankings, and your current setup — and tell you what needs attention first.
Where We'd Start First
Based on what you share, we'll suggest where to start — whether that's SEO, Google Ads, or something else entirely.
No Contract, No Pressure
We work month to month. If it's not working for you, you can walk away. We'd rather earn the next month than lock you into it.
Usually Replied Within One Working Day
Send the form on a weekday and you'll hear from us before end of day — usually much sooner.
Fill This In — Takes 2 Minutes
No credit card, no commitment.
Your details stay private and are only used to contact you about your enquiry.